My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Best Practice Marketing for Allied Health Organisations in Australia
Marketing for allied health organisations in Australia requires a tailored approach that considers the unique needs of the healthcare sector and the Australian market. Allied health professionals, including physiotherapists, occupational therapists, dietitians, and others, must employ strategies that build trust, demonstrate expertise, and foster community engagement. Here are some best practices for effective marketing in this field from my 15 years of experience working with a variety of practitioners in this field:
Industry Insights - Mortgage Brokers
Marketing to mortgage brokers has become more complex with the introduction of the 2021 ASIC guidelines on hawking, designed to protect consumers from unsolicited financial products. In this blog we explore effective, compliant strategies for mortgage brokers to transform your branding strategy.
Industry Insight: Marketing Strategies for Specialist Doctors in Australia
In the ever-evolving world of healthcare, specialist doctors in Australia face unique challenges when it comes to marketing their services. Unlike general practitioners, specialists often cater to niche markets and require tailored strategies to reach their target audience effectively. In this blog, we'll explore some effective marketing strategies we have specifically designed for specialist doctors in Australia.
e-ttraction podcasts - Business Essentials: The power of audio in your brand
Personal Branding which made me think about the leverage audio can have in your personal brand.
I get contacted to do podcasts quite often and enjoy doing them so was happy to share some knowledge and made a time to head out to their Hawthorn studios here in Melbourne.
On arrival, with my son in tow, as it was during school holidays, I was impressed with their full sound booth and gigantic mixing desk. I realised it wasn't like my podcast which is a Skype interview or in my meeting room in the office recorded on my laptop. This was professional!
Closest Beer iPhone & Android Application: Collaboration Opportunity
Love beer, love technology, love entrepreneurship - but need a strategy partner? Look no further as Closest Apps.
I'm Andrew Ford, founder of Closest Apps and I'm looking for a young, motivated developer to help me build this business.
5 ways to create e-ttraction from Google
Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.
Top 5 Tips on Building an e-ttractive Website
A website is the digital front door to your business. It is seen more often by your clients and prospects than your 'real' office so it's important to have it looking good at all times.
Do the laws of e-ttraction work for business? Or is it all BS.
Do you believe in the laws of attraction? If you have read 'Think and Grow Rich' by Napoleon Hill in 1937, or any of the other similar books such as 2006 hit 'The Secret', you might. But have you ever tested it yourself?
Business Travel for entrepreneurs without the corporate budgets Published on August 2, 2016
I am passionate about a few things: Helping people get into careers they love at Social Star; helping busy dads get off the couch and healthy with BB12W and also spending time with those close to me with more holiday Travel.
Busy Dad and tired? Over 40 and put on a bit? Fitness is only 12 weeks away...
I believe everyone deserves good health and so created Better Body 12 Weeks with a bunch of like minded people. My goal is to help people like me, busy dads over 40. All of our coaches have their own story which you can read on the website.
Charity begins in your Values - lessons from the streets of Makati
Today I was in the Philippines, Makati to be exact, preparing for a week of work with our outsource provider over hear and had a bit of a BFO (Blinding Flash of the Obvious). I realised that I can and should help more people. But why do I need a shock to get me to realise this obvious fact? In one word, values.
Marketing yourself in a 'hyper digital' world - 5 lessons of e-ttraction
Just about everyone is on social media these days. The prevalence of wifi, cheap digital phones and too many social media platforms means we are all online somewhere, whether we like it or not. If you work in the space, it's even worse.