My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Creating a Powerful Business Book Launch
A big thank you to those who attended my book launch on Friday the 29th of November.
How to get more Professional Speaking Opportunities
Speaking is one of the highest paid professions per hour, but how do you get more gigs?
How to stand out as a Lawyer in Australia: A Guide to Personal Branding and Content Marketing
Marketing legal services in Australia is a bit tricky and requires an approach that emphasises trust, expertise, and personal connection without overselling. Finesse and attention to detail matters.
Are you a business coach or a consultant and does it matter?
Six years ago I wrote a blog titled 'What's the difference between a business coach and a consultant?'
Best Practice Marketing for Allied Health Organisations in Australia
Marketing for allied health organisations in Australia requires a tailored approach that considers the unique needs of the healthcare sector and the Australian market. Allied health professionals, including physiotherapists, occupational therapists, dietitians, and others, must employ strategies that build trust, demonstrate expertise, and foster community engagement. Here are some best practices for effective marketing in this field from my 15 years of experience working with a variety of practitioners in this field:
Industry Insights - Mortgage Brokers
Marketing to mortgage brokers has become more complex with the introduction of the 2021 ASIC guidelines on hawking, designed to protect consumers from unsolicited financial products. In this blog we explore effective, compliant strategies for mortgage brokers to transform your branding strategy.
Industry Insight: Marketing Strategies for Specialist Doctors in Australia
In the ever-evolving world of healthcare, specialist doctors in Australia face unique challenges when it comes to marketing their services. Unlike general practitioners, specialists often cater to niche markets and require tailored strategies to reach their target audience effectively. In this blog, we'll explore some effective marketing strategies we have specifically designed for specialist doctors in Australia.
Don't let end of FY be end of everything...
Happy EOFY to all the financial people out there! I hope it wasn't as stressful as last year and you are taking care of yourself, particularly your heart as it’s known as the nation’s biggest killer, but the one we do least about. Here is a little bit of my experience to motivate you to getting yours checked.
When you want something, try helping someone.
This is Molly. She loves the beach and chasing balls. No surprise there. But Molly isn't my dog. I was helping out a friend over Easter as they went away for the holidays. So I drove 4 hours to the beach to visit family and let her play.