Andrew Ford
the e-ttractionist
Hi there, I’m Andrew
I am the CEO and Managing Director of Social Star and CampusLife, welcome to my personal website, it’s great to connect with you!
My goal is to educate and help others by sharing my 20+ years of marketing experience, life experience and education, with business leaders, students and entrepreneurs so you can grow your careers, brands and businesses.
Whilst some people may call me a digital expert, entrepreneur and innovator, I consider myself a mentor, consultant and coach.
My mission is to play forward my knowledge and expertise from over 12 years of University education, 15 years of experience in global corporations and a decade of running my own businesses.
I have raised money as an entrepreneur, successfully exited a few start-ups, and had a lot of learning experiences too! I believe the business ventures that didn’t make it teach us as much as the ones that did.
As a lecturer and an industry mentor for dozens of young professionals over the years, I have realised that I get as much from helping people as from my client engagements.
This is why I have created this site, to share my knowledge in books, podcasts, blogs and insights. I hope you get something positive from the experience and I would love to hear from you too! Feel free to reach out to me and have a chat.
BYOB Podcast with Andrew Ford
Build Your Own Business is back!
After COVID put a stop to BYOB v1 we have come back bigger and better with more awesome guests and the same relaxed in-depth chats you are used to.
Having a break meant we had dozens of new colleagues, clients and experts to work with and many new topics to discuss.
The premise for this season remains largely the same, Andrew will talk to business leaders about their journeys to starting their own business, the pivot that propelled them to leap into the unknown and the learnings since they became a corporate escapee.
Get strapped in for another season full of inspiring stories of entrepreneurship, life lessons and down-to-earth tips from those who have done it well.
Speaking
Connecting your staff to your company values is essential if you want them to promote your business online.
After more than a decade of training teams on personal branding, I discovered the secret to getting staff to actively engage with their networks to promote your business, is to tap into their Why and match it to the company mission.
If you start with this process you will unlock thousands of connections to help you with employment, sales and partnerships. Saving you thousands on recruitment, paid ads and brokers.
I've been fortunate to speak at numerous events over the years plus hundreds of boardroom training sessions with teams and business leaders.
If you are looking to unlock your teams potential, reach out for a confidential discussion.
COMING SOON
Book No. 2
'e-ttraction: Create a powerful personal brand, become a corporate escapee and build a lifestyle business you love.’
e-ttraction is a philosophy and methodology to help people build their personal brands to create opportunities.
The amount of people who don’t love their jobs is astounding and scary.
I created the e-ttraction 12 step method to help corporate escapees to build their brands so they can create a business that fits their values, personality, lifestage and resources.
It could be at any stage of your career: young entrepreneurs not wanting to get stuck in the repetitive 9-5 life; mid-life crisis middle managers wanting to find something more fulfilling or successful business owners wanting to transition to a portfolio career.
The goal is to create a business around your lifestyle, rather than disrupt your life with a job.
After working with hundreds of business leaders, I have honed my methodology from my first book and added all of my learnings over the last decade to release the second version of the e-ttraction method.
I hope it inspires you to create your own business and a lifestyle you love.
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![Darren Bourke]()
Darren Bourke
As a Coach & Mentor, communication is critical. I personally use and recommend Andrew to clients. In short he makes the complex simple. Andrew has certainly done his 10,000 hours and knows the right questions to ask in giving you an authentic voice and personal brand. His genuine desire to help and his integrity are second to none.
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![Michelle Young]()
Michelle Young
I recently worked alongside Andrew on a branding project. He showed great creativity and an in-depth understanding of digital marketing. Andrew developed an effective communication strategy that authentically conveyed the organisation’s brand. It was an absolute pleasure to work with Andrew and I highly recommend his services if you are after a successful comprehensive strategy.
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![David T. Kearns]()
David T. Kearns
Andrew really knows his stuff. I engaged Andrew to advise me in running my freelance consulting business. He helped me with understanding my market, how to use LinkedIn effectively to build a brand and a connection to my market, and to think proactively about my business.
If you're looking for guidance on how to take your business forward with a savvy marketing guide, Andrew's the man you're looking for.
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![Lily Schultz]()
Lily Schultz
Over the past three years, Andrew has afforded me numerous opportunities. It all began in 2021 when he first brought me on board as an intern. Since then, he has consistently supported my growth and development, particularly in the realm of client management, by giving me several chances to represent the company in front of our clients. Thanks to Andrew, I was able to flourish early in my career into a management role which has taught me many skills that I will apply to my future career. Thanks Andrew for all you do, it doesn't go unnoticed!
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![Mimi Kwa Testimonial]()
Mimi Kwa
E-ttractionist Andrew Ford presented recently for Leadership Collective Australia and, as MC, I was genuinely captivated by his delivery and enthusiasm for the topic, our executive team audience was fully engaged and took home tools to actively improve their personal branding and businesses - I, for one, found Andrew's LinkedIn tips particularly helpful.
