Build You Own Business - Program

Next Intake February 2025

Convenient Online Course

Study from anywhere.

Online learning & weekly classes to suit your busy schedule. 

12-week accelerator to launch your business.

12-week implementation coaching to build brand assets & gain clients.

Build your own business with our experienced team & support from like-minded members.

Access to all the materials required for the course.

The BYOB Program is a journey designed to help you create, launch and grow your own business. The program begins with the 12 week accelerator, followed by 12 weeks of implementation with supportive coaching to not only give you the building blocks to start your business but also the accountability and support to launch successfully.

Accelerate & Implementation

$1,500/month

6 Month Program

Build Your Own Business a program designed for Corporate Escapees. This 6 month program consists of Accelerator and Supportive Coaching sections. In the first 12 weeks you’ll go through the Understand, Build and Leverage sections of the e-ttraction model, giving you the building blocks to start your business. In the next 12 weeks you’ll launch your business with supportive Coaching, providing the accountability and support to launch successfully and begin generating income. The goal is to earn more than the investment in the program by the end of 6 months.

Special Offer to our friends - gain access to the pilot BYOB program for 1/2 price*.

*Only available to approved participants. The 50% price is A$750 per month for 6 months in payment or in kind, as agreed in writing by Andrew Ford. Only available to the February 2025 intake. Enrol in the course for free and payment will be arranged via invoice to reduce fees and easy onboarding.

Testimonials

  • Sunayna Odhavji- Founder of SunnySpeaks

    "I always dreamed of being my own boss but didn’t know where to start. When I learned about BYOB from Andrew Ford, I knew it was exactly what I needed. The program’s step-by-step structure made starting my business feel achievable. It wasn’t just a quick fix—it gave me the confidence to turn my passion for speech therapy into a successful business."

  • Simon Lewis - Founder of XIG

    "I've gained so much from this course. It helped me identify key gaps in my knowledge around marketing and business development. The structure was fantastic, combining the book, course materials, and coaching calls, which kept me accountable and focused. It clarified my motivations and provided valuable insights into running a business. Andrew’s real-world experience was a huge benefit, and collaborating with peers like Sunny added another layer of learning. I’d absolutely recommend this course—it gives you everything you need to confidently launch and run a business."

  • Warren Davies, Founder of Unbreakable Farmer

    “As a keynote speaker, I knew I had the passion and expertise, but I needed help turning that into a thriving business. This course was exactly what I needed! It helped me refine my personal brand, craft a compelling message, and develop strategies to book high-profile speaking engagements.”

  • Carol Benton- Keynote Speaker

    "Andrew’s course was exactly what I needed to transition from corporate life to running my own business, Words to Win. The course gave me the structure and support to define my business and stay on track, even during the challenging first weeks. The collaborative environment with the group was invaluable, allowing me to apply what I learned in real-world situations. Thanks to this course, I now have the confidence and tools to successfully run my business.”

A course that will teach you to understand, build, and leverage a strong brand that will promote credibility and maintain a professional brand that represents your values.

Instructed by Industry Expert
Developed by Andrew with years of practical experience across the Digital Marketing and Personal Branding industries, his course is designed to give you an instantaneous application of key skills to launch your business into the digital age.

Join an active community of like-minded business experts
Learn through participation with other students and professionals that are sharing your journey by accessing a community of likeminded entrepreneurs.

Cutting-edge strategy & tactics with real-world results
No fluff or useless theory. Learn the tactics that deliver immediate results for your business.

More about the BYOB Program

ACCELERATOR

Week 1. Values
In the Understand Phase, we will be discussing your values. Values are unique to all individuals and your goal this week is to better understand your own

Week 2. Personality
We will help you understand your personality as it plays an important part of the process and it helps decide what role you will have in your business.

Week 3. Lifestage
We include this process as there are certain challenges you’ll face within each stage that are important to be aware of.

Week 4. Resources
In this week, you will learn one of the biggest factors to any new portfolio business is the resources you have to apply to it.

Week 5. LinkedIn
In the Build Phase, you will learn the importance of LinkedIn for your personal branding as well as the company’s branding and how to set up your profile.

Week 6. Website and SEO
Recognise the importance of a website in your marketing strategy and how to boost your SEO.

Week 7. Social Media
In this section we’ll delve into some of the other platforms, their strengths and weaknesses and individual features.

Week 8. Email Marketing & CRM Platforms
You will explore how this solution can be used effectively and some tools and techniques that are required to run this well.

Week 9. Content
In the Leverage Phase, you will begin by understanding your audience and tailoring content to the platforms they use.

Week 10. Connections
In this week, we focus on leveraging your personal and professional connections to build a strong customer base.

Week 11. Pitch Process
The pitch process is essential for effectively communicating your business idea and value proposition.

Week 12. Close and Products
In this module, you'll focus on closing sales—one of the most critical aspects of turning your business from an idea into a profitable venture

IMPLEMENTATION

Week 13. Celebration and Next Steps
Reflect on your journey so far, celebrate your progress, and refine your vision, mission, and goals.

Week 14. Marketing Plans, Action Plans, Weekly Routine
Develop a structured approach to your marketing strategy and establish routines for consistent execution.

Week 15. Target Market, Buyer Avatar, and Competitors
Deep dive into understanding your ideal customer, their needs, and the competitive landscape.

Week 16. Go-to-Market Action Plan
Craft a 12-month strategy to introduce your business to the market, including key actions and financial projections.

Week 17. Business Setup
Ensure all foundational elements of your business are in place and ready for launch.

Week 18. Launch-Ready Preparation
Finalise your launch strategy, including selecting your initial customers and setting clear launch goals.

Week 19. Final Digital Setup
Verify all digital assets and systems are operational, from websites to social media.

Week 20. Launch
Celebrate as your business goes live! Execute your launch plan and engage with your audience.

Week 21. Post- Launch Review
Analyse the initial outcomes of your launch and identify early successes and areas for improvement.

Week 22. Sales Review and Tracking
Evaluate sales performance and establish systems for ongoing tracking and reporting.

Week 23. Sales and Marketing Adjustments
Adapt your strategies based on performance data to optimise your business outcomes.

Week 24. It’s a wrap
Celebrate your achievements and reflect on the journey. Plan for future growth and sustainability.

Join the Growth Community

Growth

After the Accelerator and Implementation part of the course is finished, there’s a chance for you to join the Growth Community.

Unlock your potential revenue with weekly accountability meetings to track your sales funnel progress, leveraging the latest AI-powered CRM technology.

Quarterly peer-led strategy sessions, and annual planning days to map your business success. Build connections through exciting social events like ski trips, winery tours, and more, while staying supported with real-time feedback in our WhatsApp group.

Accountability leads to business results. Apply for your spot today.

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Meet your instructor

Andrew Ford

'I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship.'

- Andrew Ford 

Andrew Ford is the Founder and lead Personal Branding Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications to match his experience.

With a natural gift for reading people and years experience running marketing campaigns at global corporations, Andrew now applies his passion for branding and digital to assisting professionals. Andrew is an expert at devising marketing strategies, identifying individual strengths and goals and mapping out long term solutions to market problems. His creative and ambitious vision is what makes him a successful entrepreneur and a leader.

BYOB PODCAST - SEASON 1

In the Build Your Own Business podcast, Andrew interviews everyday business people who have escaped corporate to run a business they love. What worked, what didn't and the nitty gritty details of how to overcome the challenges of running a start up and thrive in your business and life.

BYOB PODCAST - SEASON 2

Build Your Own Business is back! Fresh with more business owners sharing their hard won knowledge of escaping corporate and running a start-up. With a mix of chats with colleagues, friends, mentors and clients to provide a variety of advice. Get strapped in for another season full of inspiring stories from real business owners.

Creating a Powerful Business

Take a deep dive into Andrew’s second book ‘Creating a Powerful Business’, as he reveals the secrets to his e-ttraction methodology that has helped hundreds of people to start, grow and exit their businesses. Containing many examples and practical stories bringing the method to life to enable you to apply it for yourself.

FAQs

    • Solopreneurs: If you're running your business solo and looking to streamline your processes, attract more customers, and scale effectively, this course is tailored for you.

    • Corporate Escapees: Ready to leave the 9-to-5 grind and pursue your entrepreneurial dreams? We’ll help you transition with confidence and build a sustainable business.

    • Young Professionals: Whether you’re just starting your career or looking to pivot, this program will equip you with the skills and strategies to create a successful venture.

    • Business Pros: Seasoned professionals looking to refine their strategies, embrace new opportunities, or grow an existing business will find value in our practical, results-driven approach.

  • Yes, the book complements the course by covering similar topics, providing an additional resource to deepen your understanding and reinforce the concepts.

  • Yes, the program is also designed to help business owners refine strategies, expand their reach, and increase profitability.

  • Upon completion, you can gain ongoing access to our growth community, resources, and alumni events charged separately to continue your development and networking.

  • If you sign up to our growth package you’ll have continued access to the course contents and assets as well as exclusive access to a community of like-minded entrepreneurs.

  • The course combines live sessions with flexible, self-paced assignments, allowing you to learn in a way that works best for you.

“Whether you're just starting out or want to escape the corporate life to launch your own business and take control of your life, we’re here to guide you every step of the way. Success begins with the right mindset and a clear plan - and that’s exactly what we’ll build together."- Andrew Ford

Still have Questions?