How I doubled my income in two years with e-ttraction, now you can too...

blog 2018
Written By Andrew Ford

If you are anything like me, at times in your career you felt like you were just punching the clock. Wasting time until the end of the day when you can go home and chill out for awhile dreaming of your next holiday.

I remember my partner at the time always needed a holiday to look forward to just to get through the week. Hawaii, Fiji, Thailand we did them all to escape...

At that time I was working in a big IT company and pushing more gigantic computers into big corporate companies and hating the feeling of just being a cog in a big machine that didn't really matter.

Sure the perks were great but I felt there was more to life than just getting by and adding another investment property to the portfolio. I wanted to give back and have the feeling of helping people with real problems. 

That's when I discovered the three secrets of e-ttraction.

At the time I was working for Sensis (part of Telstra) and playing around with digital marketing as it was the new thing in my industry. It was fun and more exciting than traditional B2B marketing we were doing at the time. It felt like freedom, having control of talking to end users and helping them with their marketing problems. I loved it and it showed in our results. 

The first secret is love what you do.

But then a strange thing happened, people started seeking me out for my expertise in digital. I got invited to speak to groups, teach at Universities, celebrities sought my advice and I also got a lot of job offers.

What I realised is that I was in demand because my skills were considered unique. But how did they know who I was and what I was up to? How did they find me?

What I discovered is that they had a problem I could solve. Digital marketing was hot at the time and everyone was searching for good people. I had a big network and they were recommending me to others as I was doing great work because I loved it. Then they would check me out online to see if they liked me and looked credible on LinkedIn, Facebook and Twitter. Suddenly I was e-ttractive because they could find me. 

The second secret is to be findable. 

If you know anything about economics supply and demand, with only one of me and many job opportunities, my price went up. The greater the demand and restriction on supply equal the level of the price rise. The first job move increased my income by 50% and a year later I moved again and it went up another 50%. I thought they were crazy!

I was the same guy as before. I hadn't changed. Many others had the same level of skills. But because I was well positioned in my industry, I was more valuable than before. Just like a bottle of water that you can buy for 50 cents in Coles, but costs $2 in a vending machine and $5 in a bar. It's the same water, just different supply and demand conditions.

The truth is, your income isn't set by your job, it's the perception of what you can do and you can control your perception with your online brand. Of course, you have to demonstrate your value as people can only judge the value they can see. So show them your value don't just tell them. If you are a great writer, show them your blog. A great communicator, have a video of you presenting. 

The third secret is demonstratable value. 

Once you have all three elements in place you start to create e-ttraction. 

“e-ttraction is the process of creating attraction by aligning your sub-conscious wants with conscious digital branding and marketing actions to create the opportunities you most desire.” 

Today, I am excited to announce the first in our e-ttraction line of solutions for business people wanting to live a more fulfilling life - e-ttraction career coaching.

I will personally coach 10x new clients in our one on one BETA coaching program to help you find a more fulfilling job using our online learning process and private 1:1 coaching sessions. 

To be honest, I never thought of myself as a career coach but I helped two clients recently e-ttract their dream jobs and I love it! 

If you are not loving your career and feel like you are worth more than you are getting let's have a chat and see if this process is right for you. 

Click here for your free 20min brand review. 

Kind Regards

Andrew Ford

The e-ttractionist

PS I only have the capacity for 10 new clients so be quick!

Andrew Ford
Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.
http://www.andrewford.com.au/
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