Let's talk CRM!

blog 2016
Written By Andrew Ford

Hope you have had a great start to November!

It's an exciting time of the year and with Christmas approaching in 7 weeks, have you started thinking about sending out 'thank you' notes or surprised presents to delight your valuable clients? It's the small things that count and make a difference in your relationship with your clients that can create a great start to 2017.

​On this note​, we have recently received a lot of questions about CRM (Customer Relationship Management) from our clients about ​how to select ​the best CRM tool for ​their​ business​ & marketing automation​ and we are excited to run our next webinar on this topic. 

CRM is one of the most important tools that helps ​us manage, centralise and analyse data & helps us understand customer behaviour while avoid having to juggle a number of spreadsheets. The goal of CRM is to improve the relationship with our customers, and ultimately to boost sales. While ​CRM tools are no stranger to businesses, making the most of the tools and choosing the most suitable one can be tricky for many.

Automation is one of the superpowers of CRM that is often overlooked. Using it right, CRM can free your time and help you grow the business on a bigger scale. Overuse it or wrong application, however, can ruin your relationships with your customers.

​At Social Star​, we love to learn from the expert, s​o we are thrilled to have Kylie Harker - founder of Squirrel Hub and CRM system & integration specialist join us on a webinar to discuss CRM on Monday, 14th Nov at 3pm.

  • We will discuss these topics:Tools in CRM - How do you choose the most effective CRM tool for your business? Does one size fit all?

  • Implementation strategy - How to change our old habits and make the most of the automated system? 

  • Marketing automation- How to convert prospects into clients using automated programs/email campaigns etc? 

  • Personalisation vs Automation- How do we create personalised marketing campaign to build connections with clients while optimising conversion with automation?

Join us for this webinar on Monday, 14th November at 3pm and have these questions answered.

Andrew Ford
Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.
http://www.andrewford.com.au/
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