My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Philosophy No.3 - What I have learnt about Leadership from a Bulldog
Think about the leaders that you admire and respect for a moment. Think about their lives and what draws you to follow them. Is it their strength, honesty, integrity, how much money they made or the perceptive decisions that seemed wrong at the time but turned out right.
Lifestyle No.3 - Build Your Business Around Your Life, Not the Other Way Around: My Personal Experience Year One
Just over a year ago I left the big, safe world of corporate life to start my own business. Scary to say the least and one of the most challenging years I have ever had. I explained why I made the move in my last blog, and now will tell you honestly what it has been like. The ups and downs that you don't see in the movies, plus answer the most important question that I get asked all the time - was it worth it?
Life Lesson No.3 - Why I Quit My High Paying Job to Start My Own Business
A few years ago I took the massive step of quitting my high paying corporate job to start my own personal business. Why? It sure wasn't to work less and earn more! I now work harder than I ever have and earn less than I did 15 year ago, so why risk it all to make this crazy transition? For two very good reasons.
Book Review: 'Built to sell: Creating a business that can thrive without you', by John Warrillow
If you run your own business and are looking for a way to structure and grow it to sell, this is the book for you. Written as a story it is simple and clear, but with a powerful message. It tangibly changed the way I was running my business for the better. I highly recommend you get a copy if you are serious about exiting your business one day. Click on the below image or here to buy via Amazon*.