My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Best Practice Marketing for Allied Health Organisations in Australia
Marketing for allied health organisations in Australia requires a tailored approach that considers the unique needs of the healthcare sector and the Australian market. Allied health professionals, including physiotherapists, occupational therapists, dietitians, and others, must employ strategies that build trust, demonstrate expertise, and foster community engagement. Here are some best practices for effective marketing in this field from my 15 years of experience working with a variety of practitioners in this field:
Industry Insights - Mortgage Brokers
Marketing to mortgage brokers has become more complex with the introduction of the 2021 ASIC guidelines on hawking, designed to protect consumers from unsolicited financial products. In this blog we explore effective, compliant strategies for mortgage brokers to transform your branding strategy.
Industry Insight: Marketing Strategies for Specialist Doctors in Australia
In the ever-evolving world of healthcare, specialist doctors in Australia face unique challenges when it comes to marketing their services. Unlike general practitioners, specialists often cater to niche markets and require tailored strategies to reach their target audience effectively. In this blog, we'll explore some effective marketing strategies we have specifically designed for specialist doctors in Australia.
Authentic e-ttraction with David Draiman from the band 'Disturbed'
If you don't follow music trends or have been living in Melbourne and waiting on NBN to reach your house (thus no internet for a few years) you might not have heard of the Disturbed version of 'The Sound of Silence'. This Simon and Garfunkel classic from 1964 was recently rebooted by metal band to critical and public acclaim. In fact, it's been their biggest hit to date and opened up their music to a whole new generation. Not bad for a cover of an old soppy song.
5 ways to create e-ttraction from Google
Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.
First Chapter - "Creating a powerful brand" perfect to Build Your Own Business
‘Seek and you shall understand.’
Tao philosophy
In my favourite movie, The Matrix, machines have taken over the world and are using humans as batteries. In the film, the character Morpheus says a brilliant line to the newly awakened Neo: ‘Welcome to the real world.’
As in the 'Matrix': Everyone Fails the first time. Is this part of Building Your Own Business?
Coaching would help them see the bigger picture, connect the value dots and help them persist and get where they are wanting to go. The dilemma is only when they feel that this activity will reach their goals will they seek and respond to coaching and advice, but they need the coaching to see how it connects to their values! Chicken and egg situation right there.