My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
5 ways to create e-ttraction from Google
Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.
Top 5 Tips on Building an e-ttractive Website
A website is the digital front door to your business. It is seen more often by your clients and prospects than your 'real' office so it's important to have it looking good at all times.
Love Your Job - Learn LinkedIn - Start e-ttracting
Lost your job? Hate your job and want a better one? In a client facing role and struggling with sales? Cold calling with no result? If this sounds like you need to stop selling you and start attracting and the best way to do that is with a Powerful Personal Brand.
Connecting to old friends on LinkedIn is more rewarding than on Facebook - e-ttracting referrals
I have nerdy confession to make, I love LinkedIn! They don't even pay me to say that (but if you're listening Jeff Weiner...) I just find it really useful. I don't spend that much time using it. In fact, I probably waste more time on Facebook.
Business Tips No.2 - New LinkedIn and Twitter Banners 2014
Social Media banners are a vital ingredient in your creating your Powerful Personal Brand. It's the best real estate you can get on social media to instantly communicate your business and values in one second; as they say a picture tells a thousand words.