My blog

The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.

We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO. 

That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice. 

blog 2015 Andrew Ford blog 2015 Andrew Ford

Monopoly Vs MBA - Five reasons why you should play with your kids rather than save for business school

Today I played a solid game of Monopoly with my two kids and ended up teaching them some important life lessons about entrepreneurship. In 90 minutes I showed them more than an MBA for about a millionth of the cost! Read on to see  the five ways Monopoly could teach your kids (and you probably) about business better than an MBA. 

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blog 2015 Andrew Ford blog 2015 Andrew Ford

More Travel, More Holidays, More Free Time, More Kid Fun!! But How? Hint...BYOB

I have finally decided I want more!  More of the stuff I like and less of the stuff I don't.  Sure we all think this at time, but what do we actually do to get it? I have taken some risks and chances to get on the road to time freedom. It's not for everyone, but if you are keen to get more time, travel, life and less work, pressure and stress - then this blog might be for you. 

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blog 2015 Andrew Ford blog 2015 Andrew Ford

Balancing kids and time - How To Build Your Own Business

Kids spell love TIME! They don't care what sort of car you drive or what brand clothes you wear, they only count their relationship with you by how much Value time you spend with them. I'm not talking about driving them places, cooking dinner, doing emails while they watch TV time - I'm talking about real Value time. 

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blog 2015 Andrew Ford blog 2015 Andrew Ford

HR Executives: Do you Digitally Onboard New Staff to leverage their e-ttraction?

Recently I was working with a large company to rebrand all of their top executives. The type of engagement I really love as we get the whole team looking awesome at once. After we had just finished the photoshoot and were working our way through their biographies we were told that one of the top staff members had left to go to another company. He was a great guy so I made a mental note to keep in touch.

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