My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Podcast Interview with James McCracken - Mortgage Broker expert
Always great chatting to experts in their industry, especially on their Podcasts. James McCracken specialises in helping mortgage brokers build a strong business and realises the importance of branding to establish trust. We have some great debates about our methods!
Serious Man Crush, Elon Musk, A master of e-ttraction
Elon Musk is a master of using personal branding for business benefit. I use Elon as an example of great branding in my e-ttraction keynote presentation, because if you can sell US$14,000,000,000 of electric cars from a PowerPoint presentation then you are a master!
