My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Do we need to be super awesome ALLLL the time?
Let's celebrate regular people, not mediocrity, but people who have balance and fulfilment, not just money and success. Perhaps we would be a happier planet.
Is 50 too old to do a startup? Or should I just have a rest...
Turning 50 is a milestone to be sure, but not the one it once was. When I was a kid, people use to retire at this grand old age. Today, it seems you are only halfway to the end and have so much time left, you better have a huge (Telsa size) nest egg or best you be working awhile longer!