My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
e-ttraction podcasts - Business Essentials: The power of audio in your brand
Personal Branding which made me think about the leverage audio can have in your personal brand.
I get contacted to do podcasts quite often and enjoy doing them so was happy to share some knowledge and made a time to head out to their Hawthorn studios here in Melbourne.
On arrival, with my son in tow, as it was during school holidays, I was impressed with their full sound booth and gigantic mixing desk. I realised it wasn't like my podcast which is a Skype interview or in my meeting room in the office recorded on my laptop. This was professional!
Podcast Interview with James McCracken - Mortgage Broker expert
Always great chatting to experts in their industry, especially on their Podcasts. James McCracken specialises in helping mortgage brokers build a strong business and realises the importance of branding to establish trust. We have some great debates about our methods!
Authentic e-ttraction with David Draiman from the band 'Disturbed'
If you don't follow music trends or have been living in Melbourne and waiting on NBN to reach your house (thus no internet for a few years) you might not have heard of the Disturbed version of 'The Sound of Silence'. This Simon and Garfunkel classic from 1964 was recently rebooted by metal band to critical and public acclaim. In fact, it's been their biggest hit to date and opened up their music to a whole new generation. Not bad for a cover of an old soppy song.
5 ways to create e-ttraction from Google
Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.
Top 5 Tips on Building an e-ttractive Website
A website is the digital front door to your business. It is seen more often by your clients and prospects than your 'real' office so it's important to have it looking good at all times.
Do the laws of e-ttraction work for business? Or is it all BS.
Do you believe in the laws of attraction? If you have read 'Think and Grow Rich' by Napoleon Hill in 1937, or any of the other similar books such as 2006 hit 'The Secret', you might. But have you ever tested it yourself?
Business Travel for entrepreneurs without the corporate budgets Published on August 2, 2016
I am passionate about a few things: Helping people get into careers they love at Social Star; helping busy dads get off the couch and healthy with BB12W and also spending time with those close to me with more holiday Travel.
Busy Dad and tired? Over 40 and put on a bit? Fitness is only 12 weeks away...
I believe everyone deserves good health and so created Better Body 12 Weeks with a bunch of like minded people. My goal is to help people like me, busy dads over 40. All of our coaches have their own story which you can read on the website.
Charity begins in your Values - lessons from the streets of Makati
Today I was in the Philippines, Makati to be exact, preparing for a week of work with our outsource provider over hear and had a bit of a BFO (Blinding Flash of the Obvious). I realised that I can and should help more people. But why do I need a shock to get me to realise this obvious fact? In one word, values.
Marketing yourself in a 'hyper digital' world - 5 lessons of e-ttraction
Just about everyone is on social media these days. The prevalence of wifi, cheap digital phones and too many social media platforms means we are all online somewhere, whether we like it or not. If you work in the space, it's even worse.
Building Your Own Business - Is it really worth it?
Some of you might have noticed that my blogging has slowed down in recent times. From weekly, it went to fortnightly, to monthly and then stopped completely! Why is this so?
How Many Screens to Pack on Kids Holidays? - Lenovo 900 laptop Vs Lenovo Yoga 2 tablet review
It's holiday season in Australia. Summer holidays have just finished, there are public holidays every other week and the long break over Easter is fast approaching. It's also school holidays (what again!) and if you are like me, you are wondering what to do with the kids.
World Ventures Review, is it really better? Bali DreamTrip holiday A/B test
If you haven't heard of World Ventures yet, you soon will. These are the guys with the blue signs that read 'You should be here!'. You might have seen a few pics on Facebook or have been invited to a 'Travel Party' by a friend where you will see people frolicking in crystal clear blue waters, grinning from ear to ear.
Why jump out of a perfectly good plane? Because you can when you Build Your Own Business...
Last weekend I took my team skydiving. Yes jumping out of a perfectly good, working plane in the air at 35,000 feet with only a thin plastic sheet to stop you hitting the ground at 220 km per hour. Nice.
To MLM or not to MLM that seems to be EVERYONE's question!
This week I was lucky to be flown up to Sydney for a nice night out with a company I am an ambassador for. It was a great night with some awesome people, but more on that in my next blog. This blog is about before the event and what one little conversation set off in my brain.
Separating Time from Money - Building Your Own Business Vs Corporate
Have you ever stopped to think about the relationship between time and money? I think all of us have the dream of having control of our time and enough money to do what we want. But for 90% of the population this will remain just that - a dream. It will not be their reality.
Monopoly Vs MBA - Five reasons why you should play with your kids rather than save for business school
Today I played a solid game of Monopoly with my two kids and ended up teaching them some important life lessons about entrepreneurship. In 90 minutes I showed them more than an MBA for about a millionth of the cost! Read on to see the five ways Monopoly could teach your kids (and you probably) about business better than an MBA.