My blog

The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.

We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO. 

That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice. 

Andrew Ford Andrew Ford

Industry Insights - Mortgage Brokers

Marketing to mortgage brokers has become more complex with the introduction of the 2021 ASIC guidelines on hawking, designed to protect consumers from unsolicited financial products. In this blog we explore effective, compliant strategies for mortgage brokers to transform your branding strategy.

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blog 2016 Andrew Ford blog 2016 Andrew Ford

5 ways to create e-ttraction from Google

Getting on the front page of Google is essential for business. But did you know that if you are a business Professional such as a Physio, Chiro, Lawyer, Accountant your name is what you need to be found in Google. Clients refer you by name to their friends and you need to be found when they search in Google, because they will! Learn my top 5 ways to get your name on top of Google.

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blog 2016 Andrew Ford blog 2016 Andrew Ford

As in the 'Matrix': Everyone Fails the first time. Is this part of Building Your Own Business?

Coaching would help them see the bigger picture, connect the value dots and help them persist and get where they are wanting to go. The dilemma is only when they feel that this activity will reach their goals will they seek and respond to coaching and advice, but they need the coaching to see how it connects to their values! Chicken and egg situation right there.

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blog 2015 Andrew Ford blog 2015 Andrew Ford

Monopoly Vs MBA - Five reasons why you should play with your kids rather than save for business school

Today I played a solid game of Monopoly with my two kids and ended up teaching them some important life lessons about entrepreneurship. In 90 minutes I showed them more than an MBA for about a millionth of the cost! Read on to see  the five ways Monopoly could teach your kids (and you probably) about business better than an MBA. 

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