My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Five things I wish I knew Before writing my first book: Tips for new Authors
Feeling that need to get your life story on paper? Want to share your life knowledge with those who could benefit from your experience? KPI told you to write a book? Before you start tickling the keyboard and dreaming of a lavish book launch, here are five things you must know before picking up your quil.
Exceptional Customer Service Is No Longer Optional, It's Mandatory. Learnings from Telstra
It's official, Telstra has won me over. I now am an advocate, a fan and a promoter. In the past year I have noticed a remarkable change in the customer service level of Australia's largest Telecommunications provider.
The end of Facebook and the rise of LinkedIn
I want to make a bold prediction: Facebook will not be the head honcho in social media by 2020. In fact, I believe LinkedIn will surpass the value of Facebook in that time. Why? The main problem rests with the way Facebook makes their money.
How to become a professional speaker, using E-TTRACTION
I have a confession to make - I harbour a dream to become a professional speaker. There I said it out loud. Now it's real! A few months ago I thought this crazy idea of mine was just that, crazy.
Why I gave up meeting Ashton Kutcher in favour of a hamburger...e-ttracting influencer gigs
Do you remember the 1980's? I was a teenager then and remember fondly one particular TV commercial where a young Naomi Watts gives up a date with Tom Cruise for a lamb roast. Fair enough today, but back before couch jumping on Oprah he was a huge star! Today I did something similar.
E-TTRACT More clients by understanding 'The Ultimate Question'
I thought the ultimate question was that one about the meaning of life! But ever since the Hitchhiker’s Guide to the Galaxy delivered the answer (42, by the way) there has been a gap in the market for a new ultimate question.
Andy's Top 5 Workout Tips For The Frequent Traveller
I know what you're thinking, is this guy serious! Business travel is for eating at fancy restaurants on the company tab and drinking at the airport in the morning because you can pretend your from a different country. "Sie sprechen Deusch?"
Should I connect to strangers on LinkedIn?
LinkedIn is the business networking tool of the now. Respect is represented by getting over the magic 500+ connections and everyone is clamouring to build their databases. But the question arises of 'who should you connect or not connect with?'
Staying fit over the Christmas holidays: three tips to keeping motivated to train
Staying fit over the Christmas festive season is tough for everyone. Amazing food, the social catch ups with excessive drinking and of course the it's holidays so who wants to work out - right? Wrong! Here is my tips on how to keep the inches of the waist line over the silly season and keep relatively in shape with this very simple, but effective three part summer fitness strategy.
Welcome to 2015 - Time to plan your Awesomeness! Three ways to ensure your plan kicks butt
Where the hell did 2014 go!? One minute I was sitting in my Southbank office all by myself thinking of how to grow my little enterprise and suddenly I'm in very cool Melbourne CBD office with six staff planning to launch two huge programs!