
My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
One of my favourite Social Stars - Doctor Cameron Kealy, Migraine Remover
Dr Cameron is passionate about eradicating migraines from peoples lives. If you have ever suffered one you will appreciate his lifelong dedication to studying how we humans work and why we get these debilitating headaches in the first place. If you have ever had a migraine yourself or know someone who has, read on. If not, consider yourself lucky!
The Ultimate Power in Business - Authenticity
I have been reading Steve Job's biography (on a Kindle strangely enough) and see in his story what I see in a lot of entrepreneurs I work with - a huge love for what they do. They care. A lot.
E-ttract More Referrals From Your Network Using LinkedIn
We all know how vital client referrals are to business. They are the best sales opportunity you can possibly get with a 50-70%* close rate - try getting that from Google AdWords or Facebook. But how do you get more of them?
Business Traveller - Dubai in a day, learning’s from my failed attempt
Are you are a business traveler like me? If you are then you probably end up going to amazing countries but with only limited time to look around. So if you were in Dubai for a night what would you do?
Apple Vs Lenovo/Microsoft Laptop - Can You Go Back After Going Mac? Results!!
Just over 21 days ago I started testing out the Lenovo YOGA 2 compared to my trusty Apple MacBook Air. In that blog I mentioned that Lenovo had contacted me and asked me to be an ambassador, they don't pay me but provide me a free laptop to test and flew me to London for the global launch of their new range.
Influencer marketing: the new force in product launches to get e-ttraction
What's the best way to launch a new product and get e-ttraction? Is it a huge mainstream media burst to get awareness, creating a funny video you hope will go viral to generate interest or running a once in a life competition to stimulate desire? In my view none of those works as well as influencer marketing.
What is e-ttraction? I call it the process of creating attraction towards your goals utilisting social media
Do you ever feel that when you want something really really badly, the more you try to make it happen, the more it moves further away as you push? You might be in your own business trying to grow, pushing your clients for more, selling hard but the more you push the less they want to buy? Or you might be in a job you don't like and want a new one that better suits your values.
Daydreaming about your perfect job? I got mine on my first birthday
Thanks for being a great friend and supporter of me and my business Social Star. As we approach our first birthday (we sent out our invitation last week, so if you missed it connect with us here ), I sat down and looked back at my journey over the past year.
Apple Vs Lenovo/Microsoft laptop - Can You go back after going Mac?
How much do you love your computer?
As Founder and Personal Brand Consultant at Social Star which specialises in crafting peoples online brands, my computer IS my business. I am pretty much always on my computer. It's where I wrote my book, blogs, look at pictures of my kids and work with my clients. Even when asleep it is next to me whilst I dream of writing biographies and building websites - sad but true! Those of you who are digital professionals will understand...
Raising Boys No.3 - Skiing for beginners, 10x tips to a happy day at the snow
If you are lucky enough to live near a ski mountain, take advantage of that white goodness. Great fitness and the kids love it! Sure it can be challenging to get them there, keep them warm and enjoy your turns too; but by following my top 10 ski tips for beginners, you will have a great day at the snow and a life long activity to do with your kids.
Philosophy No.3 - What I have learnt about Leadership from a Bulldog
Think about the leaders that you admire and respect for a moment. Think about their lives and what draws you to follow them. Is it their strength, honesty, integrity, how much money they made or the perceptive decisions that seemed wrong at the time but turned out right.
Lifestyle No.3 - Build Your Business Around Your Life, Not the Other Way Around: My Personal Experience Year One
Just over a year ago I left the big, safe world of corporate life to start my own business. Scary to say the least and one of the most challenging years I have ever had. I explained why I made the move in my last blog, and now will tell you honestly what it has been like. The ups and downs that you don't see in the movies, plus answer the most important question that I get asked all the time - was it worth it?
Life Lesson No.3 - Why I Quit My High Paying Job to Start My Own Business
A few years ago I took the massive step of quitting my high paying corporate job to start my own personal business. Why? It sure wasn't to work less and earn more! I now work harder than I ever have and earn less than I did 15 year ago, so why risk it all to make this crazy transition? For two very good reasons.
Book Review: 'Built to sell: Creating a business that can thrive without you', by John Warrillow
If you run your own business and are looking for a way to structure and grow it to sell, this is the book for you. Written as a story it is simple and clear, but with a powerful message. It tangibly changed the way I was running my business for the better. I highly recommend you get a copy if you are serious about exiting your business one day. Click on the below image or here to buy via Amazon*.
Raising Boys No.2 - French Toast healthy breakfast for kids
I have been making french toast for my boys for the last few years and it always jumps off the plate with no complaints on a Sunday morning. It's easy and quick to make and believe it or not is quite healthy.
Business Tips No.3 - Top 15 LinkedIn tips for Employees
LinkedIn has 300 million members, 6 million in Australia and is the biggest and best social media channel for business. Not convinced? Did you know that 65% of companies acquired B2B leads through LinkedIn or that it drives more traffic to B2B blogs and sites than Twitter, Facebook and Google plus combined! Still need more?
How to know Thy Self with Roger Hamilton's Wealth Dynamics
I came across Roger's work at the same time as I discovered John Demartini. John was the master of values. Both are experts in human behaviour, but Roger's clear system of personality assessment won me over.
Life Lesson No.2 - Education is Vital but University or Entrepreneurship?
here is a debate amongst entrepreneurs and business people whether a University education is relevant in today's super-fast moving information economy. So I pose a question - Do you support traditional University Degrees as the best start to a career or entrepreneurial courses and work experience?
Life Lessons No.2 - Superman at Social Media Marketing World: Genius or Idiot...
If you were heading across the world to impress 1,800 of your peers would you pack lycra? That's just what I considered before packing my favourite superman outfit and heading off to Social Media Marketing World in San Diego in March 2014.