Lost your job? Hate your job and want a better one? In a client facing role and struggling with sales? Cold calling with no result? If this sounds like you need to stop selling you and start attracting and the best way to do that is with a Powerful Personal Brand.

A friend recently confided in me that she is using LinkedIn to meet people. After trying to meet people on many of the popular dating sites, including Tinder, she is turning this attention to LinkedIn.  As a LinkedIn expert, she asked me for advice on branding for all her profiles. 

Let me tell you a story of John. He is an experienced sales manager at a large IT company and wanted to make the next step in his career to being on the senior management board. He also had aspirations to be on some Advisory Boards to set him up for later in life when he could have paid board positions.  

If you own your own business the fastest way to double it's value is by protecting your Intellectual Property (IP). It is so effective at increasing the value of your business because you don't have to create anything new! It's simply protecting what you already have created. 

I have nerdy confession to make, I love LinkedIn! They don't even pay me to say that (but if you're listening Jeff Weiner...) I just find it really useful. I don't spend that much time using it. In fact, I probably waste more time on Facebook. 

IF TODAY WERE THE LAST DAY OF MY LIFE, WOULD I WANT TO DO WHAT I AM ABOUT TO DO TODAY?’

STEVE JOBS

This simple quote from Steve Jobs says it all. Work is such a large part of our lives we ought to enjoy it. 

Feeling that need to get your life story on paper? Want to share your life knowledge with those who could benefit from your experience? KPI told you to write a book? Before you start tickling the keyboard and dreaming of a lavish book launch, here are five things you must know before picking up your quil. 

It's official, Telstra has won me over. I now am an advocate, a fan and a promoter.  In the past year I have noticed a remarkable change in the customer service level of Australia's largest Telecommunications provider. 

I want to make a bold prediction: Facebook will not be the head honcho in social media by 2020. In fact, I believe LinkedIn will surpass the value of Facebook in that time. Why? The main problem rests with the way Facebook makes their money. 

I have a confession to make - I harbour a dream to become a professional speaker. There I said it out loud. Now it's real! A few months ago I thought this crazy idea of mine was just that, crazy. 

Do you remember the 1980's? I was a teenager then and remember fondly one particular TV commercial where a young Naomi Watts gives up a date with Tom Cruise for a lamb roast.  Fair enough today, but back before couch jumping on Oprah he was a huge star! Today I did something similar.

I thought the ultimate question was that one about the meaning of life! But ever since the Hitchhiker’s Guide to the Galaxy delivered the answer (42, by the way) there has been a gap in the market for a new ultimate question.

I know what you're thinking, is this guy serious! Business travel is for eating at fancy restaurants on the company tab and drinking at the airport in the morning because you can pretend your from a different country. "Sie sprechen Deusch?"

LinkedIn is the business networking tool of the now. Respect is represented by getting over the magic 500+ connections and everyone is clamouring to build their databases. But the question arises of 'who should you connect or not connect with?'

Where the hell did 2014 go!? One minute I was sitting in my Southbank office all by myself thinking of how to grow my little enterprise and suddenly I'm in very cool Melbourne CBD office with six staff planning to launch two huge programs! 

OMG it's Christmas already! How did that happen? It seems like only a few weeks ago I was stressing about my July tax return and recording my ice bucket challenge at the snow (I think that must have worked as I don't see the videos anymore).

If you are blogging to establish yourself as a leader in your industry and haven't yet used LinkedIn to blog you are missing out on a huge opportunity to grow your reach and personal brand.