
My blog
The third phase of the e-ttraction model is Leverage and one of the key parts of this is creating compelling content. Communicating your value to your perfect customers, employees and partners is very important to ensure they know what you do, why you do it and who you do it for.
We can do this on our websites, social media and in meetings. But writing blogs is a tremendous way to drip-feed your brand to thousands of people with minimal effort, easy-to-use tools and almost no cost. Plus it's still the best way to get Google to rank your website and social media profiles as it's magic for SEO.
That's why I have been writing blogs since I started my business and will continue to do so. If you need a hand doing them just reach out to me and I'm happy to give you some advice.
Marketing yourself in a 'hyper digital' world - 5 lessons of e-ttraction
Just about everyone is on social media these days. The prevalence of wifi, cheap digital phones and too many social media platforms means we are all online somewhere, whether we like it or not. If you work in the space, it's even worse.
Building Your Own Business - Is it really worth it?
Some of you might have noticed that my blogging has slowed down in recent times. From weekly, it went to fortnightly, to monthly and then stopped completely! Why is this so?
How Many Screens to Pack on Kids Holidays? - Lenovo 900 laptop Vs Lenovo Yoga 2 tablet review
It's holiday season in Australia. Summer holidays have just finished, there are public holidays every other week and the long break over Easter is fast approaching. It's also school holidays (what again!) and if you are like me, you are wondering what to do with the kids.
World Ventures Review, is it really better? Bali DreamTrip holiday A/B test
If you haven't heard of World Ventures yet, you soon will. These are the guys with the blue signs that read 'You should be here!'. You might have seen a few pics on Facebook or have been invited to a 'Travel Party' by a friend where you will see people frolicking in crystal clear blue waters, grinning from ear to ear.
Why jump out of a perfectly good plane? Because you can when you Build Your Own Business...
Last weekend I took my team skydiving. Yes jumping out of a perfectly good, working plane in the air at 35,000 feet with only a thin plastic sheet to stop you hitting the ground at 220 km per hour. Nice.
To MLM or not to MLM that seems to be EVERYONE's question!
This week I was lucky to be flown up to Sydney for a nice night out with a company I am an ambassador for. It was a great night with some awesome people, but more on that in my next blog. This blog is about before the event and what one little conversation set off in my brain.
Separating Time from Money - Building Your Own Business Vs Corporate
Have you ever stopped to think about the relationship between time and money? I think all of us have the dream of having control of our time and enough money to do what we want. But for 90% of the population this will remain just that - a dream. It will not be their reality.
Monopoly Vs MBA - Five reasons why you should play with your kids rather than save for business school
Today I played a solid game of Monopoly with my two kids and ended up teaching them some important life lessons about entrepreneurship. In 90 minutes I showed them more than an MBA for about a millionth of the cost! Read on to see the five ways Monopoly could teach your kids (and you probably) about business better than an MBA.
Warning rant ahead: I met this guy last week and he pissed me off big time!
Last week I met the guy in this picture who pissed me off! He also changed my perspective on business. He got under my skin big time because of all the work I had put into my business skills seemed like a waste of time. But on reflection it made me ponder what business was all about: the money or something more important?
More Travel, More Holidays, More Free Time, More Kid Fun!! But How? Hint...BYOB
I have finally decided I want more! More of the stuff I like and less of the stuff I don't. Sure we all think this at time, but what do we actually do to get it? I have taken some risks and chances to get on the road to time freedom. It's not for everyone, but if you are keen to get more time, travel, life and less work, pressure and stress - then this blog might be for you.
Working 9 to 5, but have an awesome idea for a business? Me too! Here are 12 steps to get started
I have seen a lot of start ups in my time. From my study days in my undergrad in marketing and Masters in Entrepreneurship, to being involved in Start Up Weekend and Key Person of Influence programs - I must have seen hundreds of pitches for new business ideas.
Balancing kids and time - How To Build Your Own Business
Kids spell love TIME! They don't care what sort of car you drive or what brand clothes you wear, they only count their relationship with you by how much Value time you spend with them. I'm not talking about driving them places, cooking dinner, doing emails while they watch TV time - I'm talking about real Value time.
My Entrepreneurial Journey from Corporate to Start Up: How to Build Your Own Business
"Burn the ships, conquer or die!" Hernán Cortés famously said during the Spanish conquest of Mexico in 1519AD. Since then 'burning the boats' has become a popular motivational phrase and one which I can relate to.
Lessons in Customer Service that Energy Australia Failed
Below is an email I sent to Energy Australia after having a poor experience getting my electricity connected. I am testing the power of social media to get issues fixed. Will it make a difference? We shall see!
HR Executives: Do you Digitally Onboard New Staff to leverage their e-ttraction?
Recently I was working with a large company to rebrand all of their top executives. The type of engagement I really love as we get the whole team looking awesome at once. After we had just finished the photoshoot and were working our way through their biographies we were told that one of the top staff members had left to go to another company. He was a great guy so I made a mental note to keep in touch.
When your 10 year old son Whoops you: it's time to get fit, seriously
A few years ago I left the cushy corporate life to start my own business Social Star. I knew starting a new business would be challenging, but I didn't realise how much! The energy and hours required to grow something from nothing are extraordinary
e-ttraction for Real Estate Agents - 5 Digital Tips To Dominate Your Local Area
I have been working with several real estate agents lately and have developed a red hot strategy to help them stand out in their target suburb of choice. Every since I completed a national speaking roadshow with LJ Hooker last Spring, the team at Socal Star and I have been helping many agents develop their Personal Brands and stand out online.