One of my favourite Social Stars - Doctor Cameron Kealy, Migraine Remover

blog 2014
Written By Andrew Ford

Dr Cameron is passionate about eradicating migraines from peoples lives. If you have ever suffered one you will appreciate his lifelong dedication to studying how we humans work and why we get these debilitating headaches in the first place. If you have ever had a migraine yourself or know someone who has, read on. If not, consider yourself lucky!

I first met Cameron at the Key Person of Influence event in Melbourne where I was judging the pitch contest for the newly minted graduates of the program. Cameron was one of the ten finalists to pitch. Cameron is a very humble man and his pitch didn't do him justice, but I saw the massive potential in this new business. Being an Osteopathic he already had a successful business and he didn't know how to position this new concept with his current operations atRecharge Osteo. 

Thus, I began working with him to bring this new brand to life. Over the past year Cameron and I work hand in hand to bring his vision to reality, creating an online presence and get his story out to the market. We called the new venture Migraine Solutions and focussed on his new website and social media.

 

Our process of building new brands starts with someones personal brand. Thus we began working on Cameron's brand to give him a credible base to create the business brand from. We organised a professional photography shoot, wrote a biography and rebuilt his personal social media focussing on LinkedIn to reinforce his credibility. We also reviewed and updated his Facebook, Twitter and other social media with new photos, banners and content.

Once we had his personal brand in place we began creating the business strategy, products and pricing.  We built his brand with a new logo, website,  Facebook, Google Plus and brochures to communicate the value. Then to outreach his new solution to the world we created assisted him with connecting to more people, creating compelling content for social media and worked on sponsorships, information events and advertising solutions.  

The results speak for themselves. He now has all the brand assets he requires to run Migraine Solutions, supported by his solid personal brand to reinforce his credibility. Now he just has to run it!

If you suffer migraines or know someone who does, I highly recommend you see Dr Cameron Kealy - cameron@recharge.com.au or visit his website.

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Andrew Ford
Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.
http://www.andrewford.com.au/
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